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Advice Hub

Shayna and Josh discussing Email List Segmentation

How to Segment Your Email List in Klaviyo

(And Why It Changes Everything)

Shayna teaching Josh about Canonical Tags

What Is a Canonical Tag?

A Plain-English Guide to Canonical URLs

Three colleagues reviewing Schema Markup

What Is Schema Markup?

(and How to Add It to Your Website)

A Digital Marketing Team discussing UTM Parameters.

How to Set Up UTM Parameters

(and Actually Use the Data)

Woman updating the Internal Linking of her blog on a laptop

What Is Internal Linking

(and How to Build a Strategy for It)

A woman adding Alt Text to Images

How to Add Alt Text to Images

(and Why It Affects More Than Just SEO)

Coworkers discussing the Brand Messaging Process

Brand Messaging Process: Why You Sound Generic (And How to Fix It Without Starting Over)

The step-by-step work that turns “we really care” into positioning people remember.

Person typing a meta description on a laptop

How to Write a Meta Description That Actually Gets Clicks

And why not to let Google write it for you.

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Juicy insights and pictures of our clients' dogs

Click For Dogs

Very business. Very serious. 

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We won't call it X. Unfiltered marketing thoughts.

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