6 Signs You’re Ready for a Fractional CMO If you’ve ever said:“We’ll get to marketing when we have time,”or“Our admin can just post on social,” This is for you. We get it. When you’re building a business, everyone wears ten hats and picks up “just one more thing.” But here’s the thing: when marketing becomes […]

  Everything You Need to Know about Hiring a Part Time Chief Marketing Officer One of our clients described it perfectly: “It’s like having a CMO who’s laser-focused only on what drives revenue, without any of the organizational politics or downtime.” If your business is growing (congratulations by the way – that’s no small feat), […]

Hiring a fractional Chief Marketing Officer (CMO) offers a unique blend of strategic leadership and flexibility that can be especially beneficial for businesses not ready to commit to a full-time executive role. However, the integration of a fractional CMO into an existing team can present unique challenges alongside its benefits. To ensure a smooth transition […]

Auditing and understanding your competitors’ content strategies is an important step for any business looking to increase their brand’s online presence. For small and medium-sized businesses, this insight can be the key to unlocking new growth opportunities. Here’s how you can dissect and learn from the content strategies of your competitors to refine your own. […]

Traditional Marketing Agency vs. Fractional CMO: Which Path Leads to Success for Your Business? As businesses start to investigate what kind of outside marketing support best suites their needs, the crossroads between choosing a traditional marketing agency and a fractional Chief Marketing Officer (CMO) will inevitably come up. Each path offers distinct advantages and challenges, […]

As the sun sets on another bustling day at the downtown market, a small business owner, let’s call her Sarah, stands behind her artisanal cheese stall, pondering her next move in the ever-evolving world of marketing. It’s 2024, and the landscape has shifted dramatically, leaving Sarah and many others wondering how to stay ahead. This […]

As we approach 2024, the marketing landscape continues to evolve rapidly, presenting both challenges and opportunities for businesses. In this guide, I’ll share essential marketing tips and strategies that are crucial for staying ahead in this dynamic environment. These insights are particularly beneficial for small and medium-sized businesses looking to enhance their marketing effectiveness and […]

Empowerment and Flexibility The role of a Chief Marketing Officer (CMO) is more critical to small and medium sized businesses. However, not every business can afford or needs a full-time executive. This is where the concept of a fractional CMO agency comes into play, offering a unique blend of expertise and flexibility. Unlike traditional marketing […]

Welcome to Plum, your go-to source for expert marketing insights. Today, we’ll dive deep into the world of omnichannel digital marketing and how it can help your startup thrive in today’s competitive landscape. What is Omnichannel Digital Marketing? Omnichannel digital marketing is a strategic approach that focuses on providing a seamless and consistent customer experience […]

In today’s rapidly evolving business landscape, staying ahead of the competition often requires strategic marketing expertise. Many companies, especially startups and smaller organizations, face the challenge of obtaining top-tier marketing leadership without the financial commitment of hiring a full-time Chief Marketing Officer (CMO). That’s where the concept of a fractional CMO comes into play. In […]