STRATEGY IS OUR LOVE LANGUAGE
Too many businesses have big goals, capable teams, and marketing that just can’t keep up.
That’s where we come in.
Plum was built to lead, not to sell shiny tactics or take orders. We bring clarity where there’s been confusion, traction where there’s been noise, and strategy that actually drives growth.
With deep roots in operations, digital strategy, and C-suite leadership, we don’t just know how to build a plan to sit on a shelf.
We know how to own it, follow through, and make it work.
WORK WITH US
We’re not interested in vanity metrics & busy work. So if you're just after noise, that’s not us.
We’re here to help you grow, with strategy that clears clutter, builds trust, and moves you forward.
Let's build momentum together.
Make no mistake: this is how real growth happens.
One clear decision. One team that finally clicks.
One plan being followed with actual traction.
We work with businesses who are ready to partner and achieve accountability, ownership, and results.
No. o1
Our Style
Professional yet scrappy. Friendly yet honest. We like to figure it out, invest in relationships and make a difference wherever we go. We're responsible, proactive, cheerful and serious about earning our keep.
No. o2
Our Method
Quarterly strategies, built to be turned into to do lists, collaborative communication, advice that makes business sense. Marketing should be clear, accountable and above all else, effective. We listen, we plan, and then we stick around to make sure the work gets done right.
No. o3
Our People
Michigan-based, varied in background, united by a love of great work. Client-obsessed, proactive, and collaborative to the core. We’re the marketing department you've always wished for — strategic partners who listen, roll up our sleeves, and make things happen.
ALWAYS ON BRAND
HAPPY PLACE
INBOX ZERO FRIDAYS
COFFEE ORDER
DOUBLE ESPRESSO
MOST USED PHRASE
IS IT IN ASANA?
NON NEGOT-IABLES
MEETING SNACKS
IF WE WEREN'T DOING THIS
RUNNING A BOUTIQUE DOG HOTEL
Guilty Pleasure
NO SUCH THING
UNPOP-
ULAR OPINION
EFFORTLESS IS OVERRATED
HOW
it STARTED
I’m Halley Karas.
Founder. Strategist.
Fractional CMO.
Before Plum, I spent years inside businesses and agencies, leading teams, building brands, and earning my MBA from Michigan.
No matter the industry, I saw the same problem repeat: smart people with big goals and capable teams — but no marketing leadership to tie it all together.
So I started Plum to be the partner I wished those businesses had.
Clear plans. Collaborative communication. Strategy that actually makes business sense. I don’t just hand over ideas; I stay in the work, leading with accountability and follow-through until the job is done right.
Plum isn’t a one-woman show. We're a team of collaborative, proactive, client-obsessed pros. Together, we give our clients the marketing department they always wished they had.
Shelby Nork
Fractional CMO
Lauren Lanphear
Marketing Coordinator
Christina Himmelspach
All Things Social and Creative
A LOOK INSIDE our plum good team
SUPER RESPONSIVE, THOUGHTFUL and RELIABLE. A RARE COMBINATION OF STRATEGIC VISION and TACTICAL EXECUTION.
— Michael andrews
“
Instagram
Shot glass size juicy insights and picture of our clients' dogs
Click For Dogs
LinkedIn
Very business. Very serious.
Circle Back Now
Twitter
We won't call it X. Unfiltered marketing thoughts.
Follow Along