Even if you really enjoy the job you inherited

(Unless you own a speakeasy)

There’s something frustrating about losing a deal to a competitor you know does inferior work. They’re not better, they just look better.

A marketing strategy isn’t a 40-page document that lives in a Google Drive folder nobody opens.

Setting a marketing rock isn’t the fix by itself. Putting the right person in the seat to own it is.

A good marketing audit isn’t a single document, and it takes a good amount of time.

(And the Conversation to Have Before You Do)

Why your growth problem might not be traffic – it might be follow-through.

It all started at the Leadership Off-Site…

and Why It Matters for AI Search Visibility