(A Very Good Use of Work You’ve Already Done)

(And How to Build One That Works)

Referrals Aren’t Free…

Even if you really enjoy the job you inherited

(Unless you own a speakeasy)

There’s something frustrating about losing a deal to a competitor you know does inferior work. They’re not better, they just look better.

A marketing strategy isn’t a 40-page document that lives in a Google Drive folder nobody opens.

Setting a marketing rock isn’t the fix by itself. Putting the right person in the seat to own it is.

A good marketing audit isn’t a single document, and it takes a good amount of time.

(And the Conversation to Have Before You Do)