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High Impact Ecommerce Email Automations That Actually Drive Revenue

10 Revenue-Generating Automations for Businesses That Want Results

What is a Fractional CMO?

Everything You Need to Know about Hiring a Part Time Chief Marketing Officer

ChatGPT shopping

Unlocking the Power of ChatGPT Shopping

What This Means for Your Brand

Pinterest Organic Strategy: The Long Game That Pays Off

Pinterest is not just a digital vision board for brides-to-be and DIYers. It’s a visual search engine with the power to drive serious traffic to your website—for free. Yes, free. While platforms like Instagram and TikTok thrive on immediacy and trends, Pinterest takes a slower, more intentional approach—steadily building trust, visibility, and long-term conversions. We’re […]

How to Make the Most of Google Business Profile Posts

If you’re not actively posting to your Google Business Profile, it’s time to change that.

Black Friday Sale Success Text from Client

Behind the Curtain of Black Friday Success: What My Clients and I Did Differently This Year

📌Pin this article and come back to it in 2025 to fully take advantage of these budget crushing, revenue generating, year making Black Friday tactics.

The Power of Emojis in Branding

Emojis and Brand Voice

Emojis have become an integral part of the way we communicate, often expressing feelings and ideas more vividly than words alone. For brands, emojis offer a unique way to connect with audiences, convey brand personality, and enhance engagement. But how do these tiny icons relate to your brand voice and personality? Let’s dive into the […]

Why I recommend Google Local Services Ads Over Search and Performance Max Campaigns

Traditional Marketing Agency vs. Fractional CMO: Which Path Leads to Success for Your Business?

Integrating a Fractional CMO with your Existing Team: Best Practices and Potential Pitfalls

Hiring a fractional Chief Marketing Officer (CMO) offers a unique blend of strategic leadership and flexibility that can be especially beneficial for businesses not ready to commit to a full-time executive role. However, the integration of a fractional CMO into an existing team can present unique challenges alongside its benefits. To ensure a smooth transition […]

Analyzing Competitor Content Strategies: A Fractional CMO’s Guide

Auditing and understanding your competitors’ content strategies is an important step for any business looking to increase their brand’s online presence. For small and medium-sized businesses, this insight can be the key to unlocking new growth opportunities. Here’s how you can dissect and learn from the content strategies of your competitors to refine your own. […]

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I’m Esme, Your Marketing Freak, Imagery-Obsessed, Friendly Neighborhood Podcast Host

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