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AI Marketing Strategy: When the Tool Becomes the Crutch

When the Tool Becomes the Crutch

Strategy Is Our Love Language

What Fractional CMO Strategy Feels Like

Very Good Things

Very Good Things Week 14

What BFCM Taught Our Clients About Selling On Value

Marketing KPIs That Actually Matter 

(An EOS-Aligned Guide)

Very Good Things Week 13

Some Weeks Are for Storytelling

google business profile is second website

Your Google Business Profile Is Your Second Website. Treat it like one.

Most business owners think of their Google Business Profile (GBP) as a digital business card (if they think of it at all), a place to list hours, collect reviews, phone numbers, and maybe a few photos.

very good things week 12

Very Good Things Week 12

Clarity. Accountability. Leadership. And a little bit of marketing magic✨

skincare ingredient trends

Skincare Ingredient Trends: What to Spotlight vs. Skip

(From a Brand Messaging POV)

Very Good Things Week 11

Strategy, Storytelling & Some Seriously Sweet Wins

good website feels like good service

A Good Website Feels Like Good Service

You want to be the Ritz Carlton of websites, not the Baymont Inn. 

In the Mood

Consider this your blog playlist. Search the blog or browse some of the top searches / categories below.

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ABOUT the Author

I’m Esme, Your Marketing Freak, Imagery-Obsessed, Friendly Neighborhood Podcast Host

Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out meh. Viral edison bulb literally squid bespoke YOLO, drinking vinegar gentrify kitsch kale chips la croix disrupt hell of tumblr. Af chartreuse prism yr synth pork belly trust fund umami.

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This Smells Like Heaven

Wear With Everything

For All Your Brilliant Ideas

My Episode of the Work Play Podcast

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Top June Amazon Storefront Faves

2.

The Double Olive Substack

3.

Juicy insights and pictures of our clients' dogs

Click For Dogs

Very business. Very serious. 

Circle Back Now

We won't call it X. Unfiltered marketing thoughts.

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