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Alt Text: Two marketing professionals collaborating at a laptop during a strategic planning session, highlighting the importance of early preparation and marketing strategy for Black Friday 2026.

How to Prepare for Black Friday 2026

A Fractional CMO’s Playbook for Strategic Growth

Two women sitting on a couch, having a conversation while holding notebooks and discussing ideas in a casual, collaborative setting.

Fractional CMO vs. Marketing Agency

Because “do I need a CMO or an agency” deserves a better answer than whoever ranks first on Google.

Sure — I’d use: **Alt text:** Three Plum Good Marketing team members sitting together and reviewing something on a phone during a casual team meeting.

Very Good, Worth Having: The Plum Core Values

The commitments we hold each other to. Yes, all of them.

Turns Out You Can Hit Your Numbers & Still Hate Your Marketing

If you’re not proud of your own brand, what are we even doing here?

Halley Karas standing at a laptop by a window during a working session

Somebody has to point your SEO agency at your business

Because keyword rankings don’t hit your bank account

How to Repurpose One Blog Post Into Multiple Pieces of Content

How to Repurpose One Blog Post Into Multiple Pieces of Content

(A Very Good Use of Work You’ve Already Done)

In the Mood

Consider this your blog playlist. Search the blog or browse some of the top searches / categories below.

as seen in:

Juicy insights and pictures of our clients' dogs

Click For Dogs

Very business. Very serious. 

Circle Back Now

We won't call it X. Unfiltered marketing thoughts.

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