(An EOS-Aligned Guide)

Some Weeks Are for Storytelling

Most business owners think of their Google Business Profile (GBP) as a digital business card (if they think of it at all), a place to list hours, collect reviews, phone numbers, and maybe a few photos.

Clarity. Accountability. Leadership. And a little bit of marketing magic✨

(From a Brand Messaging POV)

Strategy, Storytelling & Some Seriously Sweet Wins

You want to be the Ritz Carlton of websites, not the Baymont Inn. 

This Week’s Wins Worth Talking About

Amazon has become the place for beauty shoppers (all shoppers?) and, by extension, for beauty brands and their advertising teams.

AI SEO, PR Magic, and White Owl Omens