What This Week Taught Us About Leadership, Brand Voice, and True Partnership

Every week we like to pause, look back, and share the real lessons behind the wins. This week included everything from sold-out product launches to Costco collabs, and even leadership exercises with our manufacturing clients. Here’s what went down, and the takeaways you can use in your own business.

Sold Out in a Single Email

Our client launched a new product with a small batch of production. We sent one email campaign and it sold out immediately, with a waiting list forming within hours.

Why It Matters

• Engaged audiences beat big audiences. A curated list that trusts you is more powerful than blasting to tens of thousands of unqualified contacts.
  
• Scarcity drives action. Limited production + clear messaging = urgency and results.
  

📖 Further Reading: According to a report by DMA (Data and Marketing Association) segmented and targeted emails generate 58% of all revenue in email marketing.

Brand Voice Docs Save Time (and Sanity)

Months ago, we worked with a client to define a clear, robust brand voice document. This week, that work paid dividends: we used it to script a concise, compelling voiceover for a new video ad targeting their ideal persona.

Why It Matters

• Clarity compounds. Once you’ve invested in defining your brand’s voice, every piece of content becomes faster and easier to produce.
  
• Consistency builds trust. When your ads, emails, and social posts all sound like you, you create brand recognition that sticks.
  

📖 Further Reading: Content Marketing Institute reports that consistent branding across channels increases revenue by 23%

Planning Ahead Beats Fire Drills

We plotted out weekly shop drops and editorial emails through the end of October for our menswear ecommerce client, and nailed down our Black Friday campaigns. Instead of waiting for the last-minute fire drill to attack us, we know what’s coming and can execute at a higher level.

Why It Matters

• Stress-free creativity. When you’re not under fire drill pressure, you actually have the space to be more creative and make better decisions.
  
• Consistency across campaigns. Planning makes sure nothing gets left out, and all channels are aligned, especially during BFCM (or as we like to call it, the ecommerce Superbowl.)
  

📖 Further Reading: CoSchedule found that marketers who proactively plan are 331% more successful than those who don’t.

Celebs + Influencers + Retail = Magic at Costco

With just a day’s notice, we secured three high-value influencers and worked with our client’s celebrity founder to film a (very funny) Costco shopping video. The content spread quickly to drive measurable in-warehouse sales.

Why It Matters

• Speed matters. Being able to act fast with the right partners creates big wins.
  
• Influencer + retail integration is powerful. Social proof plus point-of-sale distribution moves people to buy.
  

📖 Further Reading: IZEA reports that 68% of U.S. consumers have memberships at discount clubs like Costco, and those members are 2.3x more likely to purchase when influenced online.

The “Everything I Do” Exercise

We ran the second round of our “everything I do” exercise with a manufacturing client. This process helps leaders and managers identify tasks they can delegate so they can focus on higher-value work. Round one helped plant and quality managers; now the marketing manager (still doing purchasing duties) and one of the owners are next.

Why It Matters

• Delegation is growth. Leaders who hold onto everything eventually bottleneck progress.
  
• Partnership goes beyond marketing. Real success (and real connection) comes from supporting leadership, operations, and strategy — not just campaigns.
  

📖 Further Reading: Harvard Business Review found that leaders who delegate effectively generate 33% more revenue than those who don’t.

Very Good Takeaways

• Build an engaged email marketing list, then send them things they actually care about: quality > quantity.
  
• Document your brand voice early – then use it. It’s the cheat code for consistent marketing.
  
• Plan ahead — especially before Q4. The fire drill model burns teams out and causes boneheaded mistakes.
  
• Marry influencer content with retail distribution for maximum reach and impact. Online influence produces IRL sales.
  
• Support leadership and operations, not just marketing, to create sustainable growth.
  

The most very good things happen when strategy, operations, and creativity work together.