Understanding CPC in Meta Advertising In the intricate (and fun) world of Meta advertising, understanding and mastering Cost Per Click (CPC) is crucial for any marketer. CPC, a term often tossed around in digital marketing discussions, is more than just a metric; it’s a gateway to understanding the effectiveness of your ad campaigns on platforms […]

The Importance of Segmentation in Email Marketing In today’s digital landscape, email marketing stands as a pivotal component of a successful marketing strategy, offering unparalleled opportunities for connecting with customers and driving sales. The effectiveness of email marketing, however, hinges on a crucial aspect: strategic segmentation. This approach not only enhances the relevance of your […]

How to Craft Your Brand’s Narrative In the realm of marketing, storytelling isn’t just an art; it’s a powerful tool that can transform how customers perceive and interact with your brand. At Plum Good Marketing, we believe that every brand has a unique story to tell—a narrative that can captivate, connect, and convert. In this […]

In today’s digital age, social media is more than just a platform for socializing; it’s a dynamic tool for businesses, especially for small and medium-sized enterprises (SMEs). At Plum Good Marketing, we understand the power of social media and how it can be harnessed to propel SMEs into new heights of success. In this article, […]

Crafting A Winning Digital Marketing Plan For Your Startup Welcome to Plum Good Marketing, where we provide expert fractional consulting services to help startups and businesses grow their online presence and achieve their marketing goals. We’re excited to share our insights on creating powerful digital marketing plans for startups. In article, we’ll cover the essential […]